To survive in today’s competitive business environment, your organization has to advertise. It can be a daunting task figuring out what channel or channels to utilize for your advertising, but rest assured with radio reaching over 93% of adults (12+), your customers are listening to at least one of our stations.
To get your message across, we felt like radio was the best avenue. Radio gives us a way to brand our store. With the Zimmer stations you have six stations to reach who you need to reach…Zimmer controls the market.
Radio is definitely the number one driving source for getting people into our store. Zimmer has allowed me to broaden the spectrum and reach people from all over the place.
To ensure successful advertising, you need to understand the importance of branding your business. Your business has some unique quality that sets it apart from your competition. It could be your price, your service after a sale, your prime location, or any number of items.
At Zimmer, our sales team and our creative services department work closely with you to craft a branding message that will highlight your unique selling proposition. With consistency and frequency, your message will resonate with our listeners and earn you extremely valuable real estate in the minds of consumers. The goal is to make sure customers think of your business first when they are ready to make a purchase.