According to various studies, radio listeners (75%) tune in because they know their favorite personalities are on the air. Furthermore, over half of listeners say that their favorite on-air personalities influence their opinions.
Advertising and getting the word out about your business can be difficult, so let our on-air personalities do the heavy lifting for you. By attaching your brand to some of the Four State’s most popular and trusted personalities, you immediately make a connection with our thousands of listeners.
Having difficulty getting traffic to your store? Partner with a popular radio jock and have them make a recommendation on your behalf. Endorsements are one of the best ways to leverage word-of-mouth advertising and boost sales.
Plus, on-air endorsements are part of our stations’ programming content so you do not have to worry about consumers missing your commercials.
Watch Randy Brooks from KIX 102.5 explain how to use endorsements effectively.
We’ve had success certainly with Zimmer…sometimes our reaction time needs to be quick and other times it’s more about planting the seed for future business. It works well for us both ways.