Radio advertising connects a human voice to your brand in a way that digital and newspaper ads can’t—there are endless opportunities for creative storytelling that weaves in emotion and logic. That makes radio a fantastic recruitment tool if your company is looking to find good employees and fill positions while growing awareness.
Radio recruitment ads can detail information such as the type of employee you’re seeking and the work ethic you require, making it a good way to let all listeners know about your brand’s mission and company culture.
Recruiting on the radio can build your brand even among people who aren’t prospective employees but may be prospective customers. That’s because listeners are still hearing your name repeatedly, and getting to know the values at your core.
Radio reaches employed people on their way to and from work throughout the day. Maybe they’re tired of missing their daughter’s practice or recital for the fifth time. They aren’t actively looking for a job but radio reaches them and can let them know they have other options for employment. With radio you can utilize theater of the mind to attract the ideal candidates and articulate your company’s values and brand.
For a one-two punch, or for a stand-alone solution, check out JoplinHelpWanted.com.
Joplin Help Wanted is a local job site designed for business owners who don’t have time to wade through the endless 1-click submissions from unqualified applicants who didn’t even bother to read your job listing.
Plus with JoplinHelpWanted.com being advertised on all six Zimmer stations, your job posting gets even more attention as the on-air commercials drive more applicants to register on the site and to apply for your listing.