To survive in today’s competitive business environment, your organization has to advertise. It can be a daunting task figuring out what channel or channels to utilize for your advertising, but rest assured with radio reaching over 93% of adults (12+), your customers are listening to at least one of our stations.
Check out our blog posts on radio advertising for more information, or if you’re ready to get in touch with our knowledgeable staff, click below.
To get your message across, we felt like radio was the best avenue. Radio gives us a way to brand our store. With the Zimmer stations you have six stations to reach who you need to reach…Zimmer controls the market.
I was reluctant to do radio for a long time but I was convinced to give it a try. It’s easy to make changes, and when using it consistently, you get results. I could see the bottom line increase.
To ensure successful advertising, you need to understand the importance of branding your business. Your business has some unique quality that sets it apart from your competition. It could be your price, your service after a sale, your prime location, or any number of items.
At Zimmer, our sales team and our creative services department work closely with you to craft a branding message that will highlight your unique selling proposition. With consistency and frequency, your message will resonate with our listeners and earn you extremely valuable real estate in the minds of consumers. The goal is to make sure customers think of your business first when they are ready to make a purchase.
Check out our blog post on how to increase the value of what you sell with powerful branding.