Don’t fall for these common causes of advertising failure.

We know how to avoid these pitfalls and put your advertising on a path to success.

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The 12 Causes of Advertising Failure

  • The desire for instant gratification
  • Trying to reach more people than the budget will allow
  • Assuming the business owner knows best
  • Unsubstantiated claims
  • Improper use of passive media
  • Creating ads instead of campaigns
  • Obedience to unwritten rules
  • Late-week schedules
  • Overconfidence in qualitative targeting
  • Event-driven marketing
  • Great production without great copy
  • Confusing reactions with results

          -Roy Williams
        The Wizard of Ads

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