Don’t fall for these common causes of advertising failure.
We know how to avoid these pitfalls and put your advertising on a path to success.
Get your free copy of The Wizard of Ads by Roy Williams below. Limited number of copies available for Four State business owners.
The 12 Causes of Advertising Failure
- The desire for instant gratification
- Trying to reach more people than the budget will allow
- Assuming the business owner knows best
- Unsubstantiated claims
- Improper use of passive media
- Creating ads instead of campaigns
- Obedience to unwritten rules
- Late-week schedules
- Overconfidence in qualitative targeting
- Event-driven marketing
- Great production without great copy
- Confusing reactions with results
The Wizard of Ads